SOCIAL MEDIA MANAGEMENT

Our team of sociable social media experts has phenomenal strategic and analytical experience. This comes as a result of working directly and regularly with all of the leading social media channels including Facebook, Twitter, Google and LinkedIn. Our creative campaigns are powerful and cutting-edge. When we get the banter-boundaries right with our customers, it’s even more rewarding for everyone. And that’s when we start creating conversations that develop into long-term relationships that last.

What is SEO?

Search engines are continually refining their algorithms. These updates, designed to enhance the client experience, make optimization a constant procedure of refinement. However, the essential standards remain as before:.

On-Site

  • Website structure and sitemap – a cohesive structure will enable search engine bots to crawl your site accurately and effectively.
  • On-page content – optimized and keyword-rich content, featuring relevant and accurate information.
  • Internal content links – a sufficient number of internally linked pages to give credibility and authority to your website.
  • Title tags – comprehensive and relevant title tags, enriched with relevant keywords.
  • Canonicalisation – ensuring bots are able to read the website as intended and without errors.

Off-Site

  • Website structure and sitemap – a cohesive structure will enable search engine bots to crawl your site accurately and effectively.
  • Back links – high quality back links to direct users from external sites and give your website credibility.
  • Social media – an active social media presence to enhance your business’s authority.
  • Off-site citations – references to your website, which are not back links, such as directory listings.
 
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